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Servicing
various markets to the best of our ability is
a not only a strategy – but a belief that
has helped us become the leader in mini-billboard
advertising and customer service. Unfortunately,
there are many different factors that each city
has in place to regulate outdoor advertising.
It is very difficult, as you may expect, to
have consistent pricing when, for example, city
permits can range anywhere from $20 to $400
per year.
As
a result, pricing is somewhat dictated by outside
forces as we try to maintain consistency amongst
all 3 provinces. |
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We
also know that the cost-effectiveness of mini-billboard
advertising compared to television, radio, print
and large format billboards continues to be
a definite complement to any marketing strategy.
Your
return on your investment is still top-of-mind
for Postcard Portables when we do establish
and review our rate cards.
With
that in mind, we are still extremely sensitive
to the price we charge for the rental of our
mini-billboards. |
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