Estimated Read Time: 7 minutes, 30 seconds In Canada, we all know Tim Hortons, Shoppers Drug Mart, Dollarama, and Canadian Tire. They know how to build a brand. It’s not just about their logo, products, services, and marketing messages. Brand is how people experience a company. So how can a small company with a small […]
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The holiday season is fast approaching and it is time to think about how to show customer appreciation. With so many innovative and personalized products available, it’s easy to find one that suits your business. Send Memorable Greetings Holiday greeting cards are a welcome tradition during the festive season. They’re colourful, festive and memorable, especially […]
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Large companies often have more resources than small brands, but that doesn’t mean your business can’t compete. These three tactics are proven methods to give you the competitive edge you need against big brands. 1. Know Your Customer Big business relies on computers to track customer behaviour. However, computers can’t provide the level of personalization […]
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If your business is looking for innovative ways to reach your audience, you might ignore proven traditional methods. However, choosing a marketing tool others ignore sets you apart from the competition. One often ignored, but highly-effective tool is the door hanger. Guaranteed Contact Flyers get lost amongst direct mail clutter that ends up in […]
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Paper products probably are not the first thing that springs to mind when trying to decide how to spend your business advertising dollar. That’s unfortunate since they’re affordable, help you stand out from the competition, and can lead to more business. Here are just a few of Postcard Portables’ highly-effective paper products to help you […]
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Regina holds a special place in the heart of Postcard Portables as the birthplace of the brand in 2002. As the brand began expanding in Canada through franchising, Postcard Portables eventually established a franchise operation in Regina in 2013. In August 2018, the franchise ownership was transitioned to Todd Howe. Mr. Howe is […]
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When you spend money on advertising, you want it to deliver results. However, it isn’t always easy to decide what makes a good ad and what doesn’t. Here are four ideas to help you maximize your outdoor advertising effectiveness so you get more bang for your buck. 1. The Magnificent 7 Rule It may be […]
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POSTCARD PORTABLES HAS NEW FRANCHISOR OWNERSHIP. Francis and Kari Ostapovich have purchased Postcard Portables and are taking the helm as the new franchisor owners. Jerred Huber who founded the company in 2002, along with his business partner Aubrey Huber will step down as President and Chief Operating Officer respectively. “It has been quite a […]
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All businesses want to spend their advertising dollars wisely and there are so many options to choose from. Outdoor advertising offers many benefits beyond other marketing avenues so consider these three benefits. 1. Broad Reach According to IBISWorld’s December 2017 report, reach is a primary reason billboards and other outdoor advertising solutions thrive despite digital […]
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Mini-billboards are an excellent way to reach out to people where they’ll see your message most often. However, many organizations shy away from outdoor advertising for many unjustified reasons. Here are the top 2 Mini-Billboard myths that could unnecessarily stop your organization from tapping into the tremendous power of outdoor advertising. Myth #1 – Mini-Billboards […]
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