With so many advertising choices available, it might be difficult to decide which to choose. Business owners want to invest in advertising products that offer affordability and effectiveness to achieve their marketing goals.
We asked our clients to tell us why they choose to use Postcard Portables’ products and why. Here is what one of our clients, The Wireless Age, had to say.
The Wireless Age offers cellphones, accessories, and internet and TV services and corporate communication solutions in Saskatchewan. However, they face stiff competition, as many other SaskTel dealers exist in the province. Their primary challenge is to distinguish themselves from the competition.
Joel Duguid, Marketing Manager with The Wireless Age stated they needed “an additional channel to help us get in front of potential customers. We want to generate top of mind awareness so when people think about communications, they think of us first.”
The Wireless Age uses Postcard Portables’ most popular product: mini-billboards. Duguid says they do not use them for specific promotions, but to increase visibility, create top of mind awareness, and to build brand identity.
Over the years, The Wireless Age increased their presence with Postcard Portables. “We like the option of having an affordable outdoor advertising option to get our brand out in front of customers to ensure we stay top of mind. Our regional reps have a firm understanding of our business and use that understanding to bring forward potential opportunities that make sense for our company.”
Mini-billboard advertising helps create brand awareness so The Wireless Age customers notice their name. This leads to more sales during Black Friday, Cyber Monday, and their “12 Days of Christmas” giveaway that they run on social media. Mini-billboards offer 24 hour, 7 day a week exposure like a traditional billboard, but at a fraction of the cost.
Mini-billboards also allow companies such as The Wireless Age to change up their marketing message when necessary, as the entire process from consultation to installation usually happens within 5 to 7 days.
At Postcard Portables, we don’t just design and rent signs. We offer consistent branding and printed business solutions and for all your needs. Let us help you increase your traffic and sales, while you watch your business grow.
If you have questions, please contact us. We have innovative, affordable solutions and provide no-obligation quotes.