Estimated Reading Time: 10 minutes, 15 seconds. We think Leonardo da Vinci would agree that creating a billboard design is like painting a famous masterpiece. First, find an engaging image. Next, stay focused. Lastly, be inventive and infuse emotion. This can be easier said than done. Here’s how you can create an outstanding billboard design […]
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Large companies often have more resources than small brands, but that doesn’t mean your business can’t compete. These three tactics are proven methods to give you the competitive edge you need against big brands. 1. Know Your Customer Big business relies on computers to track customer behaviour. However, computers can’t provide the level of personalization […]
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If your business is looking for innovative ways to reach your audience, you might ignore proven traditional methods. However, choosing a marketing tool others ignore sets you apart from the competition. One often ignored, but highly-effective tool is the door hanger. Guaranteed Contact Flyers get lost amongst direct mail clutter that ends up in […]
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When you spend money on advertising, you want it to deliver results. However, it isn’t always easy to decide what makes a good ad and what doesn’t. Here are four ideas to help you maximize your outdoor advertising effectiveness so you get more bang for your buck. 1. The Magnificent 7 Rule It may be […]
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All businesses want to spend their advertising dollars wisely and there are so many options to choose from. Outdoor advertising offers many benefits beyond other marketing avenues so consider these three benefits. 1. Broad Reach According to IBISWorld’s December 2017 report, reach is a primary reason billboards and other outdoor advertising solutions thrive despite digital […]
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Mini-billboards are an excellent way to reach out to people where they’ll see your message most often. However, many organizations shy away from outdoor advertising for many unjustified reasons. Here are the top 2 Mini-Billboard myths that could unnecessarily stop your organization from tapping into the tremendous power of outdoor advertising. Myth #1 – Mini-Billboards […]
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Outdoor advertising is a powerful promotional tool, but especially during the summer months. Warm weather means people tend to pause more often in their travels and look at what’s around them. The longer days also mean more opportunities to deliver your message. Portable outdoor advertising offers even more. Your business can hit the road with […]
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With so many advertising choices available, it might be difficult to decide which to choose. Business owners want to invest in advertising products that offer affordability and effectiveness to achieve their marketing goals. We asked our clients to tell us why they choose to use Postcard Portables’ products and why. Here is what one […]
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Seasonal advertising presents a challenge for many businesses. They want to focus on what’s appropriate for the time of the year, but it may not be their principal offering. Fortunately, Postcard Portables offers mini-billboards and many other advertising solutions suitable for fall offerings. They’re budget-friendly and some are reusable too, so companies needn’t pay for […]
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Sometimes local businesses believe advertising is beyond their budget. This is unfortunate, because effective advertising solutions and affordability aren’t mutually exclusive. Postcard Portables offers many products to increase reach and build your brand, without breaking the bank. Here are just a few of our innovative small format print solutions you may want to consider. Posters […]
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