Estimated Read Time: 8 minutes, 45 seconds. Marketing tactics like billboard advertising help build your brand. However, as Luke Skywalker knows all too well, there is a “dark side” for brands and it’s known as a cluttered marketing environment. Here’s how to stand above the competition using billboard advertising so your audience sees your marketing […]
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Estimated Read Time: 7 minutes, 30 seconds In Canada, we all know Tim Hortons, Shoppers Drug Mart, Dollarama, and Canadian Tire. They know how to build a brand. It’s not just about their logo, products, services, and marketing messages. Brand is how people experience a company. So how can a small company with a small […]
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Large companies often have more resources than small brands, but that doesn’t mean your business can’t compete. These three tactics are proven methods to give you the competitive edge you need against big brands. 1. Know Your Customer Big business relies on computers to track customer behaviour. However, computers can’t provide the level of personalization […]
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If your business is looking for innovative ways to reach your audience, you might ignore proven traditional methods. However, choosing a marketing tool others ignore sets you apart from the competition. One often ignored, but highly-effective tool is the door hanger. Guaranteed Contact Flyers get lost amongst direct mail clutter that ends up in […]
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Paper products probably are not the first thing that springs to mind when trying to decide how to spend your business advertising dollar. That’s unfortunate since they’re affordable, help you stand out from the competition, and can lead to more business. Here are just a few of Postcard Portables’ highly-effective paper products to help you […]
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When you spend money on advertising, you want it to deliver results. However, it isn’t always easy to decide what makes a good ad and what doesn’t. Here are four ideas to help you maximize your outdoor advertising effectiveness so you get more bang for your buck. 1. The Magnificent 7 Rule It may be […]
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All businesses want to spend their advertising dollars wisely and there are so many options to choose from. Outdoor advertising offers many benefits beyond other marketing avenues so consider these three benefits. 1. Broad Reach According to IBISWorld’s December 2017 report, reach is a primary reason billboards and other outdoor advertising solutions thrive despite digital […]
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Mini-billboards are an excellent way to reach out to people where they’ll see your message most often. However, many organizations shy away from outdoor advertising for many unjustified reasons. Here are the top 2 Mini-Billboard myths that could unnecessarily stop your organization from tapping into the tremendous power of outdoor advertising. Myth #1 – Mini-Billboards […]
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Outdoor advertising is a powerful promotional tool, but especially during the summer months. Warm weather means people tend to pause more often in their travels and look at what’s around them. The longer days also mean more opportunities to deliver your message. Portable outdoor advertising offers even more. Your business can hit the road with […]
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With so many advertising choices available, it might be difficult to decide which to choose. Business owners want to invest in advertising products that offer affordability and effectiveness to achieve their marketing goals. We asked our clients to tell us why they choose to use Postcard Portables’ products and why. Here is what one […]
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