Estimated Reading Time: 7 minutes, 15 seconds. The best business card designs aren’t just attractive. They’re an effective networking tool to help your business grow and flourish. Despite digital advances, face-to-face interaction remains a primary trust building mechanism. It is important that your business card design packs a punch to differentiate you from the competition […]
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Estimated Reading Time: 10 minutes, 15 seconds. We think Leonardo da Vinci would agree that creating a billboard design is like painting a famous masterpiece. First, find an engaging image. Next, stay focused. Lastly, be inventive and infuse emotion. This can be easier said than done. Here’s how you can create an outstanding billboard design […]
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Estimated Read Time: 7 minutes, 30 seconds In Canada, we all know Tim Hortons, Shoppers Drug Mart, Dollarama, and Canadian Tire. They know how to build a brand. It’s not just about their logo, products, services, and marketing messages. Brand is how people experience a company. So how can a small company with a small […]
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The holiday season is fast approaching and it is time to think about how to show customer appreciation. With so many innovative and personalized products available, it’s easy to find one that suits your business. Send Memorable Greetings Holiday greeting cards are a welcome tradition during the festive season. They’re colourful, festive and memorable, especially […]
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Large companies often have more resources than small brands, but that doesn’t mean your business can’t compete. These three tactics are proven methods to give you the competitive edge you need against big brands. 1. Know Your Customer Big business relies on computers to track customer behaviour. However, computers can’t provide the level of personalization […]
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Regina holds a special place in the heart of Postcard Portables as the birthplace of the brand in 2002. As the brand began expanding in Canada through franchising, Postcard Portables eventually established a franchise operation in Regina in 2013. In August 2018, the franchise ownership was transitioned to Todd Howe. Mr. Howe is […]
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When you spend money on advertising, you want it to deliver results. However, it isn’t always easy to decide what makes a good ad and what doesn’t. Here are four ideas to help you maximize your outdoor advertising effectiveness so you get more bang for your buck. 1. The Magnificent 7 Rule It may be […]
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All businesses want to spend their advertising dollars wisely and there are so many options to choose from. Outdoor advertising offers many benefits beyond other marketing avenues so consider these three benefits. 1. Broad Reach According to IBISWorld’s December 2017 report, reach is a primary reason billboards and other outdoor advertising solutions thrive despite digital […]
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Mini-billboards are an excellent way to reach out to people where they’ll see your message most often. However, many organizations shy away from outdoor advertising for many unjustified reasons. Here are the top 2 Mini-Billboard myths that could unnecessarily stop your organization from tapping into the tremendous power of outdoor advertising. Myth #1 – Mini-Billboards […]
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Outdoor advertising is a powerful promotional tool, but especially during the summer months. Warm weather means people tend to pause more often in their travels and look at what’s around them. The longer days also mean more opportunities to deliver your message. Portable outdoor advertising offers even more. Your business can hit the road with […]
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