Postcard Portables was honoured as a recipient of the Franchisees’ Choice Designation at the 2019 Canadian Franchise Association (CFA) National Convention. This marks the fifth consecutive year that Postcard Portables has received this award.
The Franchisees’ Choice designees are CFA member franchise systems who voluntarily took part in an independently-administered survey. This year, more than 70 CFA member franchise brands participated in the survey. Franchisees were asked to assess their franchisor in key areas of the franchise business model, including the franchisee selection process; franchisee information package; leadership; business planning and marketing; training and support; ongoing operations; and the relationship between the franchisor and franchisee.
“We have a remarkable group of accomplished franchise owners who comprise the Postcard Portables team,” explained Francis Ostapovich, Postcard Portables’ President. “Receiving the Franchisees’ Choice Award this year is very special. Receiving it five years in a row is an incredible honour.”
In the due diligence process of investigating a franchise opportunity, speaking with existing franchisees about the opportunity being explored is essential. For prospective franchisees, the Franchisees’ Choice Designation identifies that a franchise brand has received a solid endorsement through its satisfaction ratings from its franchisees. The 2019 Franchisees’ Choice Designees are representative of the diversity of franchise opportunities and the standard of excellence of CFA members.
“The Canadian Franchise Association’s Franchisees’ Choice Designation celebrates a core principle of franchising: everyday Canadians sharing success and Growing Together™,” says Sherry McNeil, CFA President & Chief Executive Officer. “Congratulations to all the Franchisees’ Choice Designees this year on receiving this honour and vote of confidence from their franchisees.”
Postcard Portables has franchise opportunities throughout
Canada. It is simple to get started operating your home-based business.
Our highly-respected brand and franchise network offers unlimited growth potential for a low investment amount. Ask yourself: Are you ready to pursue financial freedom? If so, contact us – we’re always happy to help.
If you’re reading this blog, you are probably considering owning a franchise, or maybe you’re really into fishing. If you think about it, franchising is like fishing.
When you own a franchise business, you are the captain of your own ship. As a result, you chart your own course. You also have the added benefit of the franchisor as a seasoned navigator. The franchisor has traveled the waters before and is there to provide advice to keep you afloat. Here are some key things to consider about franchising before you dive in.
Prepare Before You Launch
It can be
hard to let go of your current job, even when you’re dissatisfied. You may
cling on hoping things will improve and pray your steady income continues. It
is important that you prepare before you launch and choose the right franchise
opportunity to achieve your personal and business goals.
many franchise opportunities available, you may not know where to start. The Canadian Franchise Association, Canada’s franchising authority for
over 50 years, offers many resources including government primers, statistical
data, reports, and articles. You can buy their official starter kit which includes guidebooks, member
directory, magazines, and question checklists for just $40.
an important decision and you’ll invest a sizable sum, don’t rush the process. The
following suggestions will help you narrow your choices, pinpoint good
franchisors, and find the one that suits you best.
What Are Your Goals?
has their own motivation for entrepreneurship so consider your goals. Are you
interested in a better work/life balance, greater income, building equity, or unlimited
growth potential? The franchise you select should flow from what you’re trying
What Role Do You Want To Play?
offer hands-on opportunities as an owner/operator who’s directly involved in
running the business. Others involve hiring staff who manage day-to-day
operations and the franchisee provides oversight. Consider what you see
yourself doing on a daily basis.
How Much Time Do You Have?
franchises allow you to work part-time and retain your full-time job. Some
allow you to start as a home-based business and as your business grows you have
the option to transition to a brick and mortar establishment.
you’re just looking to supplement your income by working evenings or weekends, you’ll
find far less opportunities. Franchisors want dedicated franchisees to
strengthen their network and increase profits.
What Are Your Skills?
considering a franchise, you may not need to know the industry, since many
franchisors provide system training and support. However, good franchisors are also
very selective. They search for the best-qualified candidates with the skills
and capital needed for success.
If a franchisor
is too eager to sign you without understanding what you offer, be wary. Good
franchisors want to know whether you have entrepreneurial drive and basic
business skills such as sales, marketing, and customer service experience,
before they welcome you into the fold.
What’s Your Budget?
costs vary greatly and buying a franchise for $10,000 isn’t necessarily a good
investment. It is more likely to be in a very competitive, saturated market
with a high turnover rate. Additionally, inexpensive franchises usually offer
little support or training and it’s harder to build a business you can resell.
initial investment against the expected return and whether the business model
suits your goals. If you don’t want to invest heavily, consider a home-based business that you can start quickly and
analyze your financial situation and calculate your maximum budget, including a
financial cushion during the startup period when your business will not earn
How Much Risk Can You Assume?
reviewed your financials, you’ll understand what you can afford. Nonetheless,
some franchise opportunities are riskier than others.
risk adverse, look for a well-established company with a long track record of
franchising success. If you’re more willing to take chances, a cutting edge
company could potentially offer higher returns, but you will assume substantially
Request A Franchise Information Package
through the previous steps, you’ll have a list of potential franchisors and
many questions too. Reach out to the franchisors and ask for a franchise
provide you with information such as a company history, support and systems
summary, pertinent media articles, their mission statement and vision, answers
to frequently asked questions, statistical data, estimated startup costs,
application information, and more.
through the documents carefully and don’t be afraid to ask questions. Franchise
laws vary between regions. The Canadian Franchise Association maintains a
current list of laws and legislative developments for each province and
territory here. You should understand the requirements for
Ask For Franchise Disclosure Documents
reviewed each Franchise Information Package, you’ll have a shorter list and much
more to do. Franchisors are in the business of selling businesses and glossy
brochures and slick presentations do not guarantee a good franchise or
province or territory may not require the franchisor to provide you with a franchise
disclosure documents (FDD). Nonetheless, a good franchisor provides them
voluntarily and they should meet the minimum legal standards for your business
franchisors are proud of their accomplishments and not afraid of scrutiny. All
CFA members are required to provide disclosure documents in all Canadian
provinces and territories.
Franchise Disclosure Documents allow you to truly size up the operation and compare
it to others.
Review the FDD
assistance from a franchise attorney if you don’t understand anything
within the documents and definitely before you sign a contract.
particular interest include whether the franchisor has been or is involved in
any litigation such as a bankruptcy. Lawsuits can also indicate a flawed system
or poor franchisor management.
payments and revenue model carefully. It describes the initial franchise and
ongoing royalty fees and whether you’ll pay for marketing and advertising. You’ll
also find information regarding unit financial performance.
restrictions are extremely important. Franchisors impose these to ensure
uniformity and to describe operational and reporting requirements, your sales
area and your rights to terminate, resell, or renew your franchise.
franchise owners buy with the intention of business growth and equity so they
can later flip it and turn a profit. Consider whether the franchise suits your
goals and offers the growth potential and flexibility you need.
Talk To Franchisors
reviewing the Franchise Disclosure Documents you will probably have a very
short list. Talk to the franchisors in-person to get a sense of their
management style and personality.
suggest you ask for the following information, even though the answers may be
in their written material. Personal conversations give you a good idea of the
franchisor’s management skills and how well they know and interact with their
is your business background? Have you owned a small business?
long have you run the franchise?
is the experience of the management team?
you a member of the CFA?
do you determine exclusive territories?
are the franchisor’s plans for future development?
kind of system, marketing, and advertising support and training do you provide to
franchisees? Is it ongoing?
any franchisees failed? Why do you think they did?
do you resolve conflict?
do you choose franchisees? What skills and experience do they need to succeed?
a typical franchise owner (age, gender, marital status, background).
the typical day of a franchisee.
you be willing to share your business plan complete with your marketing
strategy and financial projections?
starter kit offers many more questions beyond what we’ve provided here. The Globe and Mail suggests membership in the CFA is an
essential factor when assessing a franchise. They are the only association of
franchisors and service providers in the franchise industry in Canada and follow
a strict Code of Ethics.
everything and anything that concerns you. Discussions help you judge what it
would be like to work within the network and with the franchisor. Remember, you
won’t experience the benefits of franchising unless the franchisor and network
Talk to Franchisees
thoroughly vetted the franchisors, you’ll need to talk to the franchisees. Don’t
waste their time as they have busy schedules.
rapport and let them know you’ve already researched the brand and want their
valuable input. This makes them more likely to be forthcoming. Additionally,
the franchisor may ask them what they think of you if you decide you want to
franchisee whether they felt well-prepared to operate the business. Did the
franchisor provide in-depth training and support during the startup process? If
so, that’s a very positive sign the franchisor cares about franchisee success.
them about any difficulties they’ve encountered. Did the franchisor handle
issues tactfully and for the benefit of the network? What do you think the
franchisor might have done differently?
away from financial questions. Franchisees understand the true cost of operating
a franchise and how soon you might expect to start earning money. They can also
clue you into how long it took them to earn decent income. Of course, these are
only estimates since every area varies as does the business savvy and
determination of the owner.
weigh their comments carefully and follow your gut instincts. A good franchise
network includes like-minded individuals working hard to achieve common and
franchise goals. Adding another great franchisee to the network benefits them
too so they should offer honest advice and accurate information.
franchisee if it is possible to spend a day with them to see how they spend
their time. Meeting a person face-to-face is a great way to build a
relationship and to see first-hand how they create success. If possible, visit
several franchisees near you to get a broader picture of operations and how
they may differ.
want to understand how the franchisee perceives the franchisor’s management
style. Do they listen to network members and adopt worthwhile suggestions? Or
are they top-down managers that dictate the direction of the company and ignore
ask the franchisees whether they feel they get value from the fees they pay. The
advantages of networking include avoiding expensive mistakes and tapping into a
track record of success. Consequently, the franchisor must provide you with training,
support, and a proven business model to create success and outweigh these
investigating potential franchisors, you’ll want to check out the industry,
competition, and any failures in your area. Statistics Canada provides data based on the industry or the NAICS code.
Google search is the easiest way to find competitors in your area. If you
discover someone tried a similar business but failed, try to discover why. Nearby
businesses and even competitors can often provide information about work
quality, business practices, financial strains, and reputation that led to
Buy Your Boat & Start Fishing!
done your research, you’ve probably identified a clear leader. The only thing
left to do is to start the application process to discover whether the
franchisor feels you’re a good match too.
done your due diligence and discussed the opportunity with the franchisor and
franchisees, this is usually a formality. You and your franchisor become
partners for the mutual benefit of growing the business.
the appropriate fees and the franchisor prepares the documents which you’ll
review with a franchise attorney. The franchisor then starts the training
process so you can start fishing and reel in customers.
Postcard Portables has franchise opportunities throughout
Canada. It is simple to get started operating your home-based business.
Our highly-respected brand and franchise network offers
unlimited growth potential for a low investment amount. Ask yourself: Are you
ready to get off the dock and into your own boat? If so, contact us – we’re
always happy to help.