Blog Post

Whether you’re advertising a new product, a local event, or simply trying to increase brand awareness, there’s one thing you know for sure — your campaign has to be memorable. And in an age inundated with digital noise, the printed word is still the one that gets your business noticed and works best.

From striking banners to refined flyers, selecting the ideal print services can make or break your next project. If you are considering Print Services, our team of professionals at our Calgary-based office will offer your company the best services for your print requirements.

Why print still matters in a digital world

Digital marketing is 100% necessary, but print gives a realistic, lasting touchpoint that digital ads can’t replicate. A great flyer distributed at a local event or dramatic banner in a high-traffic intersection can both forge a brand connection.

Printed Materials:

• Build trust and credibility
• Provide a strong presence in the field markets
• Your online presence can be and should be complemented by your “physical” presence.
• Are cost-effective for targeted outreach

Understanding your campaign goals

To figure out where to dive in on printing, start by asking yourself:

• Why are they running this campaign?
• Who is your target audience?
• Where will your content go?

For instance, if you are advertising the grand opening of your downtown Calgary location, Banners Printing could be your best choice for promotion. However, if you are focusing on residential areas, Flyers handed out door-to-door may be best.

Types of printing services to think about

Here’s a guide to some of the most common print formats and their appropriate uses:

Banner printing:

Perfect for outdoor visibility, trade shows, storefronts, and events. Banners are durable, weather-resistant, and customizable in size and design.

Best for:

• Grand openings
• Seasonal promotions
• Event sponsorships

Flyers

Small, affordable and perfect for high volume distribution. Flyers are not only perfect for getting detailed information out about your product or service.

Best for:

• Local mail drops
• In-store handouts
• Community bulletin boards

Postcards & portable signs

Postcards add a personal touch and portable signs become mobile signs. At Postcard Portables Canada, we provide mobile billboards on the move.

Best for:

• Targeted outreach
• Mobile campaigns
• Local brand awareness

Choosing a printing partner

The right place to print isn’t only about price; it’s about quality, reliability and strategic support. Here’s what to consider:

• Quality assurance: Ask for samples. A good service should proudly display its work. “These are the images you want really clear, the colors you wish to look vibrant, and you want a good, rigid material as well.
• Turnaround time: Deadlines matter. Whether it is a spur-of-the-moment affair or a planned campaign, the team should work on flexible timelines that do not compromise on quality.
• Design support: Not everyone has an in-house designer to make them pretty. Select a company that provides design assistance or templates to guide you in making your vision a reality.
• Local expertise: When you work with a local, you know your materials will be designed for the Calgary community. We know the local audience, the trends, and the distribution channels.

Tips for printing that will guarantee a strong print campaign

• Keep it simple: Do not clutter your design with text. Bold headlines and clear calls to action are your friend.
• Use high-resolution graphics: Blurry pictures can make you look less credible.
• Include contact info: You want to give people easy channels for reaching you over the phone, on your website or through social media.
• Track performance: Employ QR codes or distinct promo codes to track your ROI.

Why Postcard Portables Canada?

With Postcard Portables Canada, we’re more than just a printing service—we’re your campaign partner. Whether you need printing services or printing banners, with our flyer printing and business card printing in Calgary, we provide high-quality products that get attention.

We offer:

• Fast turnaround times
• Professional design support
• Local market expertise
• Mobile mini-billboards for maximum exposure

Ready to take your next campaign?

Don’t leave success to chance. Select a printing partner that knows where you are and knows where you want to go. Let Postcard Portables Canada help you stand out! Get a Free Quote Today