When it comes to billboards, size matters, but not necessarily in the way that you might think. Most people think of full-size, traditional billboards when the subject of advertising arises, but mini-billboards can have just as much bang-for-your-buck as their larger counterparts. Here are some advantages these little marketing dynamos have over traditional billboards.
This is likely the initial reason most customers consider mini-billboards, but it isn’t the only one. While the initial cost of the mini-billboard is much less than the cost of a traditional one, you can see a better ROI in some other ways, too. For example, if your mini-billboard isn’t driving the traffic you want in one location, just move it to another one. No additional cost, no wasted advertising, just highly adaptable marketing materials.
Want to take advantage of high traffic locations one month, but use the signs elsewhere the next month? No problem. Because they’re compact, you can put the mini-billboards anywhere you need to have eyes on your business. This means you can test a new market with minimum risk, create marketing blitzes wherever you go, and keep things fresh by changing up your graphics whenever you want to advertise new promotions.
Traditional billboards tie up your advertising budget in one spot for a set amount of time. You can’t just rip down a billboard and put it up somewhere else if you’re not seeing the customer response you hoped for. With mini-billboards, you can adapt your marketing based on your customer response to each graphic. You can also use more than one mini-billboard to create a more complex marketing strategy for less money than the cost of a traditional billboard.
Bigger isn’t always better. Consider how you can use mini-billboards to boost your business and grow your marketing strategy!