Not sure what to put on your mini-billboard? Use these content tips for mini-billboards to create a great mini-billboard every time.
Want to make a big impression in a small space? KISS your mini-billboard, that is, ‘keep it simple, silly!’ Have you ever passed a billboard that was so busy, so filled with information, that you completely missed the point of the ad? Don’t let your signage be like that. Stick to one simple message, one call to action, and keep the clutter to a minimum when it comes to graphics.
Simple should also apply to your fonts–fancy fonts are hard to read, especially from a moving vehicle. Stick to large, plain fonts that are easy on the eyes. Your audience will appreciate it and your message will be more likely to be heard loud and clear.
Clear call to action
Don’t make people guess what you want them to do when they see your signage. Tell them plainly in your call to action whether you want them to call your business for a quote, buy your product, or visit your website. A roadside miniature billboard is no place for subtlety; just tell the world what you want them to do and let them get on with doing it.
Stick with the familiar
Do you have a company logo that’s easily recognizable, or one that you want to be? Use it on your billboard. Drivers don’t have time to puzzle out whose sign they’re looking at as they drive past, so make it as easy as possible. If you aren’t well-known yet, all the more reason to be consistent with your branding in your mini-billboards.
Does your sign tell a story, evoke an emotion, or otherwise jump out at your audience and grab them by their shirt collars? Boring doesn’t cut it when you only have a few seconds to make an impact. Be bold, be thought-provoking, or be funny, but don’t be bland, or your billboard will end up blending in with the scenery.
Don’t be afraid to get creative, just remember that your audience isn’t a captive one. Make an impact with well-designed mini-billboard and see how much your business can grow.