Designing a window decal for your business doesn’t have to be daunting, but you do need to keep a few things in mind during the design process. Here are some things you should consider when designing a window decal for your business.
Window signs come in a wide variety of styles, so be sure you know what you want before you design yours. A decal, while removable, isn’t typically reusable, so if you plan on reusing your window signage, you may want to opt for a window cling, which is easily removable. Decals are better suited for long-term or permanent promotions, while clings are great for seasonal or short-term advertising.
While it’s crucial that your window decals be seen by passing traffic, it’s also important for you to be able to see outside your window. Fortunately, there are several options for decals that allow visibility from within your business. A transparent or clear cling with plain text allows you to see out and your customers to see inside. A perforated design presents an image to your customers but allows you to see outside, offering you a little more privacy.
Frosted decals allow light in through your window, but they prevent others from looking inside. This is great if you want more privacy or if you want to pique your customers’ curiosity. Consider how much privacy you want–if you want customers to see inside your business, clear decals are great, but if you want more privacy, opt for a frosted, perforated, or opaque decal.
Clings are best used on interior windows since they are easily removed. Decals are sturdier and can be used on exterior windows without the worry of them washing away.
For exterior windows, you want something big enough to attract attention. Small decals are fine for interior windows and doors, but you need to make sure your decal is large enough to be seen regardless of where you place it.
As for colours, bold is always good, except when it comes to text. In fact, the easiest text to read on a clear decal is plain white. Make sure that any text you use is clear and easy to read.
For more tips on advertising and outdoor signage, visit the Postcard Portables blog regularly.