Blog Post

October 11, 2018 | By Postcard Portables Media Team

What is the Future of Outdoor Advertising?

Outdoor advertising is a terrific addition to a company’s advertising portfolio as well as a lucrative industry to join. Postcard Portables offers entrepreneurs a great opportunity to generate revenue, run a local business, and create the ideal work/life balance. Plus, the best news of all is that the forecast for outdoor advertising in Canada for the coming years is very promising.

Outdoor Advertising is a Growth industry

According to IBIS World, a global business intelligence leader, annual growth in outdoor advertising between 2012 and 2017 averaged 2.3% annually. IBIS World forecasts that industry revenue is expected to continue to increase through 2022 and industry profit is expected to remain high.

It’s a Powerful Revenue Generator

Canada’s outdoor advertising generated over $1 billion in 2017, and the future looks rosy. Data accumulated by global independent agency Zenith Media forecasts the dollars spent on outdoor advertising in Canada will continue to increase by 4.7% in 2018, and 3.5% in 2019.

Strong Economy & Market Share

The Canadian economy was very strong in 2017, with a 3% growth in GDP. That’s higher than it has been in years and in the first quarter of 2018, it rose a further .03%. The International Monetary Fund predicts continued growth.

Canada consistently ranks in the top ten global advertising markets and according to Zenith Media, outdoor advertising ranks 3rd in global ad spend.

Greatest Obstacle Overcome

To gain a foothold in the outdoor advertising industry, you usually need to acquire an existing company, and that’s capital-intensive. However, the Postcard Portables business model allows you to start operations quickly and easily, for a modest investment.

Franchise owners enjoy the freedom of entrepreneurship and the support of a powerful franchise network. Plus, you tap into a proven brand, products, and services reducing risk and money spent on development.


If you’re considering entrepreneurship, Postcard Portables has franchise opportunities throughout Canada. It is simple to get started operating your home-based business. Our highly-respected brand and franchise network offers unlimited growth potential for a low investment amount. Ask yourself: Are you ready to make a mark in your community and have the work/life balance you deserve? If so, then it’s time to sign. Contact us to learn