Mini-billboard ads are versatile and easy to use, but in order to make them effective, you need to put a lot of care into the design. You can’t just throw anything on there and hope for the best, but you can use these tips to design an effective mini-billboard ad.
Don’t clutter your mini-billboard with information. People don’t have time to decipher what it is you want to say, so just be as plain as possible when you send your message. Use a single call to action, simple and clear fonts, and keep the text to a minimum, since drivers won’t have time to read much more than your company name and phone number.
Eye-catching is the main thing you’re striving for with a mini-billboard. There’s no room for subtlety, especially if your signage has to compete for your customer’s attention. Make sure that your font colours are easy to read–they need to contrast nicely against your background colours and images.
This is important for two reasons. If your logo is already easily recognizable, customers will know who’s speaking to them through the billboard. If it’s not already known, putting your company logo in front of customer eyes is a sure-fire way to build your brand recognition. Think of your mini-billboard as more than just a promotional item. While it’s true that it will help you relay messages to the public regarding promotions, more importantly, it will help you spread brand awareness and build a solid customer base.
Let your graphics tell a story. Customers connect better with a narrative that they can relate to, so don’t be afraid to use photos to send your message. Some of the most effective ads have very little text. They rely on powerful imagery to make their point, and this can be effective for your business, too.