If you’re hesitant about spending money on mini-billboards for your business, you don’t have to be. For the cost of your billboard, you should understand something about the return that you’ll get on your investment, or ROI. Here’s some information to help you understand the ROI of using mini-billboards.
Measuring the impact of your mini-billboard
Many business owners hesitate to invest in something, like a billboard, that doesn’t come with hard statistics about its effectiveness. No, you can’t always tell exactly how much of your business comes from traffic driven by your mini-billboard, but on the upside, if you don’t see obvious results, you can simply change your graphic or move locations.
Create a digital trail
One of the most common internet marketing techniques can be applied to your mini-billboard campaigns to help you see more concrete evidence of where your traffic is coming from. Use a web address, email address, telephone number, or a promotion code that is specific to your billboard so you can track the number of responses you get.
Maximize efficiency in your billboard design
Mini-billboards are naturally less expensive than other outdoor signage, but that doesn’t mean you shouldn’t take their design just as seriously. Keep your signage clear and simple with a single call to action and clear graphics. One single image can be just as powerful as a whole sign full of them, and it’s easier for your audience to digest and process. Keeping your content on point and concise will save you money and maximize the effect of the billboard for a greater ROI.
Investing in mini-billboards can be a great way to boost your business. Even if you can’t see exact numbers, you should be able to see a positive result for much less than you’d spend on many other types of advertising.